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Parable Floristry

We bring life to flowers, turning simple moments into lasting impressions with our blend of creativity and craftsmanship. Join us on a journey where every petal and stem is a testament to our passion for floral artistry, crafted for those who cherish the beauty in every bloom.

Sourcing & styling beautiful florals for any occasion.

Services

Explore our bespoke floral services, tailored to add a touch of elegance and artistry to every occasion, big or small.

Explore Services

Course

Dive into our comprehensive floral design course — a perfect blend of theory and practice, designed to hone your skills.

Discover Course

Shop

Discover a curated selection of floral arrangements & gifts, each piece crafted with love, ready to brighten your space

Shop Florals

About Parable

Boutique Florist, based in the heart of San Francisco.

With a commitment to creativity, sustainability, and the finest craftsmanship, we transform ordinary spaces into extraordinary experiences. Our locally sourced blooms and innovative arrangements reflect the dynamic spirit of the city, offering a fresh perspective on traditional floristry.

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Our Approach

Our unique approach is what sets us apart.

Our approach marries traditional craftsmanship with contemporary flair, making every creation distinctly unique. Personalization and sustainability are at the heart of what we do, ensuring each arrangement not only captivates but truly resonates.

Approach Page

Testimonials

"Parable has significantly elevated our corporate office ambiance with their bespoke arrangements. Their service goes beyond mere floral design; they've transformed our spaces into a testament to elegance and tranquility, reflecting our brand's high standards and commitment to quality."

James Harper
CEO, Harper & Associates

"Parable's floral arrangements brought sophistication and a burst of life to our product launch. Their innovative approach to combining flowers with our brand message amplified our event's success, leaving a lasting impression on our guests."

Sofia Rodriguez
Marketing Director, Innovate Tech

"Our wedding was a dream come true, thanks to Parable. They captured our love story with every bloom, creating arrangements that were both breathtaking and deeply personal. Their attention to detail made our day magical and unforgettable."

Emma and Lucas Wright
Newlyweds

"Introducing Parable's designs into our hotel lobby has redefined our guests' welcome experience. The vibrant, living arrangements reflect the luxury and comfort we aim for, making the first impression one of elegance and warmth. Their innovation has made our space more inviting and memorable."

Michael Chen
General Manager, The Azure Hotel

"Parable turned our gala into a masterpiece of sustainability and beauty. Their stunning arrangements and commitment to green practices enhanced the elegance of our event, leaving guests in awe. Their professionalism and creativity set a new standard for what we expect from floral design."

Diana Nguyen
Event Planner, Celestial Events

Limited Course

Discover Your Floral Design Potential

Embark on a journey with our Mastering the Art of Floral Design course, where creativity meets nature. Led by industry expert Joanna Gaines, this course is meticulously crafted to guide you through the nuances of creating stunning floral arrangements.

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